Before we begin our The Tree Who Stands Alone guide, let’s look at some of the key details you need to know before you begin. This is an optional quest, but the curiosity in you should be super excited about getting in here and solving this story. "Our participation in ITB Berlin and our commitment to the European market strongly underlines our sustainable tourism strategy, which we believe will be key to the future of our nation, its people and our economy in the long term," Tan added. ‘The Tree Who Stands Alone’ is a break from the main storyline, and you don’t have to do this. MATTA, which has taken part in ITB Berlin since 2018, has negotiated several MoUs with counterparts from high-potential source markets, and was a member of the European Travel Agents’ and Tour Operators’ Associations (ECTAA). "As such, we hope this renewed interest in Malaysia and the region will encourage airlines to establish more direct routes," he said. He said South-East Asia is inexpensive for European travellers, but costly and excessive fares and limited connectivity were the biggest obstacles for those planning to travel to the region. Tan said MATTA would come up with new marketing and communication strategies to meet the demand for high-value tourism products. "I am excited at the prospect of working very closely with our European counterparts to develop inbound travel potential into Malaysia," he said. "This agreement builds on and deepens the existing collaboration with the organisations to stay geared towards restoring travel to consumers," he said. MATTA president Datuk Tan Kok Liang signed behalf of the association while Association of Finnish Travel Industry (SMAL) president Anne Marjut, Polish Chamber of Tourism (PIT) president Pawel Niewiadomski, and Estonian Travel and Tourism Association (ETFL) president Kulli Karing signed on behalf of their respective groups.Īccording to Tan, the memorandums, which place sustainable tourism as the centre of growth, focus on enhancing consumer awareness of Malaysia as a safe and attractive holiday destination to the Polish, Finnish and Estonian markets. Liew was part of the entourage from Malaysia to go to Berlin to witness the MoU signing with the Estonia, Finland and Poland tour and travel agency associations at the ITB Berlin travel and trade fair on Tuesday (March 7). "We look forward to a surge in the number of tourists and visitors from Finland, Poland and Estonia, among other destinations," she said. She said the move by the Malaysian Association of Tour and Travel Agents (MATTA) would let Sabah tap into the European travel market, and pave the way for more Europeans to visit the state in particular. Sabah Tourism, Culture and Environment minister Datuk Christina Liew said if more European visitors come to Malaysia, the state would also benefit. KOTA KINABALU: Sabah stands to gain from the spillover of a recent memorandum of understanding Malaysia signed with three European travel agencies in Berlin.
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